A candid, no holds barred look at those screwy college nicknames. You know the ones. Hoyas, Tar Heels. Yeah. Those ones.

Wednesday, March 24, 2004

Lesson 1 – How to create a cool logo
University of the Pacific, located in beautiful Stockton, California, knows how to create a logo for their sports team. Go Tigers! Here it is:

This logo is impressive. It’s got a fierce tiger, in profile, plus those curvy, half-circle thingies. (that's the graphic language technical name for them – I checked). It's hip. It's now. It's the cat's pj's. I like it because it's colorful AND intimidating.

Lesson 2 – How NOT to create a cool logo:
Providence College, located in, well Providence, Rhode Island, recently created new logos. You know Rhode Island, roughly the same size as Stockton, California.

Their first challenge was, obviously, that they are the Friars. You know, like Friar Tuck, Robin Hood's friend. – big surly guy, wears an oversized hooded sweatshirt, eats all the time (kind of like my teenager, come to think of it!) Yeah, that's the guy I want my sports teams modeled after!
Their second challenge was to depict this friendly, hooded giant as strong and intimidating. Let's see how they did.

Ehhrrrr. (loud buzzer noise) Um, they failed. What they ended up with looks like the clip-art on a flyer for a self-defense class. This is the thug you want to avoid on dark streets. This guy is the reason they invented self-defense classes. This guy is known for being "menacing." Yeah, he strikes fear in you. If you're a girl walking home after dark by yourself!
Personally, I think they should be called the "Flyin' Friars", and have some dude in a big cape swooping down. But that's just me.

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